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Spotlight on The Pregnancy Aid Center (PAC)

August 13, 2009 August 13, 2009 The Pregnancy Aid Center (PAC) is not new to the non-profit world.  Established in 1974, PAC initially provided pregnancy testing, counseling, food, clothing and referral services for in-need mothers.  In 1986, PAC was able to expand into a prenatal care clinic; in 1995, PAC began their adolescent outreach program.  They continued to expand services over the years, adding breast and cervical cancer screening and treatment programs for uninsured women; Title X family planning services; a flat fee maternity program; and an uninsured newborn pediatric care program.  The impact and need for PAC's work in their community is powerful and significant. Unfortunately, their web presence was not representative of this significance.  Their initial site, http://pregnancyaidcenter.com/original_site, provided a great deal of information, but was not presented in a way that was easy to understand or access for their audience--or for potential funders.  Working with a team of three Graphic and Web Design Practicum students at our DC campus, as well as a Photo student, PAC was able to gain a new logo, stock photo library, multimedia piece, and new website (easily translated into Spanish for their clients!). The results are easily measured. Soon after the site launch, PAC was awarded with a grant for their programs.  Perhaps the most notable result, however, is the stunning difference between the previous site, and the current site: www.pregnancyaidcenter.com.  The CDIA team did an incredible job, making a site that is easy to navigate, visual appealing, and inviting.  Check it out!