Photography

Opportunity Knocks

November 7, 2008 November 7, 2008 We all became professionals the second we chose to come to CDIA, either foregoing a traditional college degree or changing our career path to pursue a passion. My brother and I knew we wanted to hit the ground running when we moved to Boston…realizing that a one-year(ish) program will be over in a flash. We have been at it hard – two months of endless 16-20 hour days, and, as I am writing this, the last time I was asleep was in NYC 30 hours ago. But this has put us in a position to share what we are learning while at CDIA and how it is already directly affecting (and enhancing) our new business. I mean how can you not benefit when CDIA brings in speakers such as last week's presentation by Matthew Jordan Smith discussing his growth in the fashion industry. To me, what Matthew was really outlining were business practices, regardless of industry. Vince and I designed our business to be highly experiential for our brides (yes, we’re wedding photographers), but MJS mentioned how he delivers flowers to his clients before ever seeing them. You can bet we are already talking how to integrate this into our brides’ wedding days. One power point slide, maybe 5 minutes of talking and this little insight may change part of our business workflow. How many wedding photographers have you heard arrange to have flowers awaiting their brides on their wedding day? What a wonderful way to not only come across extremely professional and well prepared, but you have also directly enhanced one of the biggest days of your couples' lives, setting a great mood for the day. Our blog column will cover our journey through CDIA and how it ties into the real world and our growing business. Behind the scenes we have begun calling this the Avenna Saga, and we are excited to share.