Photography

'The Morning Of' at MTV Studios

December 3, 2008 The Morning Of is an Indie/pop/rock band with a big sound, streaming from a small town in New York.  These Newburgh natives have been together for 3 years, despite the numerous member changes.  TMO has worked very hard to gain the respect of fans and earn the ears of record labels. Recently, TMO asked me to shoot their promotional photo’s at MTV studios for their new press kit.  I spent five hours traveling to Newburgh to meet with the band and another three hours to NYC.  We finally arrived to MTV and started setting up right away.  I was slightly disappointed when I saw the size of the studio and the equipment they had available. The light kits were worn and stopped working after about an hour of usage, so we had to switch up the kits about 3 times. During the shoot, my friend looked over at me and said, “CDIA beats MTV by a long-shot.”  That was for sure! However, we managed to pull off a great shoot nonetheless. For the “creative” shot I used shredded tissue paper to make confetti.  We had a fan blowing the paper at the band for about an hour and by the end of the night the studio was completely filled with confetti.  After cleaning up the place we had the chance to see some of the other television offices, such as Nickelodeon.  Finally, we returned back to Newburgh only to drive back to MA right away.  The overall experience was great, but once you’re granted the opportunity to use great equipment it’s frustrating to take a step back. It seems the saying “you don’t know what you have until it’s gone,” proved it’s truth once again.

Photographs by Lara Callahan

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